"GLOBAL ITV proposes an interactive TV platform that enables coexistence of different systems, offering new global business opportunities for consumer eletronics and media content for transcending the boundaries of broadcast systems".
Klaus Merkel, Institut fur Rundfunktechnik GmbH (IRT) European Coordinator of GLOBAL ITV.

Develop an interoperability scheme for the co-existence of multiple interactivity and Connected TV solutions on different Digital TV platforms (such as ISDB-Tb, DVB-S/-T/-C and IPTV). This includes exchanging and using the same information as well as gaining access to the same content sources, by creating solutions to decrease the efforts for adapting services to multiple platforms and to ease access to a global market for all, allowing the reuse of interactive content worldwide.

Project Timeframe
From 01-12-2013 to30-11 2015


  • Allow coexistence, interoperability and convergence of HbbTV and Ginga, while ensuring that the resulting standards and solutions have an impact on business and involve all stakeholders, with the goal of creating a perspective beyond the project with the GLOBAL ITV Council.
  • Lay the foundation for a global interoperable TV platform which covers integrated broadcast and broadband services.
  • Define and showcase a reliable migration path and co-existence scenario towards a next-generation hybrid TV platform based on established web standards.

project postcard

project FOLDER

project Video


Interoperability of Interactive and Hybrid TV systems - A new advanced scheme for future services and applications in a global environment

GLOBAL ITV has received funding from the European Union's 7th Framework Programme in the area of EU-Brazil Research.

The Brazilian funding was provided by CNPq Conselho Nacional de Desenvolvimento Científico e Tecnológico.

7th Framework Programme Grant agreement no. 614087


EU EUBrasilCloudFORUM is funded by the European Commission under the Cooperation Programme, Horizon 2020 grant agreement No 689495. Este projeto é resultante da 3a Chamada Coordenada BR-UE em Tecnologias da Informação e Comunicação (TIC), anunciada pelo Ministério da Ciência, Tecnologia e Inovação (MCTI), no âmbito to acordo de subvenção Número 689495. Privacy Policy | Disclaimer Terms of use